Marketing automation: What is it? How can you make it work for your business? What is marketing automation? Marketing automation involves automating marketing activities using software. Marketing departments often automate repetitive tasks like email marketing, social media posting and even ad campaign campaigns. This is not only for...
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The new year presents unique challenges. Your business must be able to adapt quickly to continue to thrive. One thing that hasn’t changed is the fact that business owners continue to look for ways to increase their return on investment. This is logical. This makes sense. You will get...
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Small businesses often focus on getting their first customers when they start. They might rely on traditional advertising methods such as coupon mailers, print ads, and signs posted on the side of roads. They might trust that customers will find them because they are offering...
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